Cristiano Ronaldo is a football legend and a social media king. In 2025, his online reach is wider than ever. His earnings per post keep breaking records. Let’s explore how much he makes and why brands invest so heavily in him.
Huge Social Media Reach
Ronaldo is the most-followed person on Instagram in 2025. He has around 661 million followers. That is more than many countries have people.
He also shares content on Facebook, X (formerly Twitter), and YouTube. His YouTube channel got over 66 million subscribers in a short time.
Earning per Post: What the Figures Say
Multiple sources estimate Ronaldo earns between $2 million to over $3 million per Instagram post:
-
A report says he earns $3.234 million per post
-
Another says $3.23 million per post
-
Some mention over $2 million per post
-
One source even claims $3.4 million per sponsored post with 655 million followers
These numbers confirm he remains the highest-paid influencer on Instagram in 2025.
Ranking Among Celebrities
Ronaldo leads the list, with the next closest being:
-
Lionel Messi at around $2.6 million per post
-
Others like Selena Gomez, Kylie Jenner, and Dwayne Johnson also earn millions—but still less than Ronaldo
Brand Deals and Off-Field Income
Ronaldo’s money doesn’t just come from posts. His 2025 net worth is around $275 million This includes:
-
A record-breaking football contract with Al-Nassr, earning €200 million per year including salary and bonuses
-
A $1 billion lifetime deal with Nike plus other endorsements and business ventures
-
Side earnings from his CR7 brand, fragrances, hotels, wellness, and property ventures
How Much in One Year from Posts Alone?
If he earns roughly $3 million per post and shares about 10 sponsored posts a year, that totals $30 million from Instagram alone.
When you add this to his football salary, endorsements, and business income, his total yearly income easily exceeds $200 million.
Why Brands Pay So Much
There are clear reasons why Ronaldo commands such rates:
-
Massive Reach — Hundreds of millions see his content.
-
Global Trust — He is a figure people admire and trust.
-
Diverse Appeal — His posts resonate across continents and cultures.
He blends personal moments—family, fitness, life—with sponsored content smoothly. This makes his ads feel natural and effective.
Additional Insight: Comparison in Pounds
According to Hopper HQ via The Sun, Ronaldo tops the sports social media rich list. He earns around £2.67 million per post, compared to £2.12 million for Messi.
FAQ Section
Q1. How much does Cristiano Ronaldo earn per Instagram post in 2025?
Cristiano Ronaldo earns between $2 million to $3.4 million per post in 2025, making him the highest-paid celebrity on Instagram.
Q2. How many followers does Ronaldo have on Instagram in 2025?
In 2025, Ronaldo has over 660 million Instagram followers, the most of any person in the world.
Q3. Who earns more per post, Cristiano Ronaldo or Lionel Messi?
Ronaldo earns about $3 million per post, while Messi earns around $2.6 million per post. Ronaldo remains the leader.
Q4. Why are Ronaldo’s Instagram posts so valuable?
Brands pay him huge amounts because of his global reach, trust, and influence across different cultures and countries.
Q5. How much can Ronaldo earn in one year from social media alone?
If Ronaldo shares around 10 sponsored posts per year, he could make $25–30 million annually from Instagram alone.